MSC Mariners
Mariners / MSC / Leagas Delaney
The brief was to brand the kids club for the cruising section of the business. Creating age related branded sections which sits under a single brand banner.
Understanding the varying preferences of the different age groups was essential for effective engagement. The early years, infants and toddlers are captivated by Bright colours and objects that stimulate their senses. As they grow, their interests shift towards imaginative play. Preteens and teenagers develop more nuanced interests, including video games, sports and music that align with their growing individuality and desire for self-expression. By recognising and accommodating these evolving preferences, we created branded visual environments that support each age group's unique identities.
Head of Design - Kerry Roper
