Brad & Dave

Brad & Dave / Enterprise Rent-A-Car / Dare

The campaign was built around the concept that US has a more customer centric approach - bringing US customer service to the UK. Brad completely misunderstand British culture and the concept he is trying to relate to Dave, playing on the comedy of their relationship. The visual identity wanted to be big and a little over the top, bringing Brad and Dave to the forefront.

A fully integrated campaign, comprising of TV ads, an episodic digital sitcom, POS, OLA, print and press.

Creatives: Dan Gorlov & Rachel Le Feuvre

Dare